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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Taste alone won't persuade Americans to swap out beef for plant-based burgers

By Anna Mattila, Marriott Professor of Lodging Management, Penn State
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New research shows that consumers are more likely to choose a plant-based meat option if they're informed of their social benefits – or the environmental costs of beef consumption.


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