Social media ‘likes’ change the way we feel about our memories – new research

By David Beer, Professor of Sociology, University of York
Benjamin Jacobsen, Associate Lecturer in Sociology, University of York

Memories are often considered very personal and private. Yet, in the past few years, people have got used to notifications from social media or phone galleries telling them they have a “memory”.

These repackaged versions of the past affect not just what we remember but also the attachments we have with those memories. In a new study, we found social media has the potential to change how people feel about their memories.

Social media metrics such as Facebook “likes” can negatively impact…

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