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Social media ‘likes’ change the way we feel about our memories – new research

By David Beer, Professor of Sociology, University of York
Benjamin Jacobsen, Associate Lecturer in Sociology, University of York
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Memories are often considered very personal and private. Yet, in the past few years, people have got used to notifications from social media or phone galleries telling them they have a “memory”.

These repackaged versions of the past affect not just what we remember but also the attachments we have with those memories. In a new study, we found social media has the potential to change how people feel about their memories.

Social media metrics such as Facebook “likes” can negatively impact…

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