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'Smell like a woman, not a rose': Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

By Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Rebekah Russell-Bennett, Social Marketing Professor, School of Advertising, Marketing and Public Relations, Queensland University of Technology
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Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.


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