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Coinbase is listing for US$100 billion on NASDAQ, but you might be better buying bitcoin instead

By Andrew Urquhart, Associate Professor of Finance, ICMA Centre, Henley Business School, University of Reading
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Coinbase, the San Francisco-based cryptocurrency exchange, is going public on April 14. The company will trade under the ticker COIN and list 114,850,769 shares on the NASDAQ with an initial valuation of US$100 billion (£73 billion).

Instead of following the traditional initial public offering (IPO) route, Coinbase plans to post its shares straight on the NASDAQ exchange via a direct listing, a technique pioneered by big names like…

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