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Pubs are reopening but research shows contact tracing still isn't working – here's how to fix it

By Donia Waseem, Lecturer in Marketing, University of Bradford
Joseph Chen, Lecturer/assistant professor in Marketing, Macquarie University
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Contact tracing is vital to supporting public safety during the COVID-19 pandemic. But rather than providing truthful information, it seems many people lie when asked to provide their contact details. Police officers in Australia, for example, have complained that people have been writing the names “Donald Duck” and “Mickey Mouse” on contact tracing forms.

Governments need to be able to fully trace citizens who have…

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