Food and drink products with pro-environment 'ecolabels' are more appealing to shoppers – new research

By Christina Potter, Health Behaviours Researcher, University of Oxford

What’s for dinner tonight? If it’s a choice between beef or tofu, it might help to know there’s a 50-fold difference in greenhouse gas emissions between these products and a 200-fold difference in how much land is used to create them, according to recent research. The choices people make in supermarket aisles can affect how sustainable food systems are, but how do you know which to choose when you’re confronted with multiple options of the same product?

Ecolabels were invented in the late 1970s to help…

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