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Cheerleaders are athletes. The NRL should pause on packing away the pom poms

By Michelle O'Shea, Senior Lecturer, School of Business, Western Sydney University
Patrick van Esch, Senior Lecturer in Marketing, AUT Business School, Auckland University of Technology
Sarah Duffy, Lecturer, School of Business, Western Sydney University
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The Parramatta Eels are the latest NRL team to cut their cheer squad. It's time cheerleaders were embraced as athletes.


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