Google’s scrapping third-party cookies – but invasive targeted advertising will live on

By Eerke Boiten, Professor of Cybersecurity, School of Computer Science and Informatics, De Montfort University

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”.

The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, meanwhile, underpin much of the targeted…

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