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Kwahu festival: insights into how Ghana could boost tourism potential

By Alexander Diani Kofi Preko, Senior Lecturer, Marketing, University of Professional Studies Accra
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Over the past few decades the boundaries of tourism have grown to include festival, cultural and ecological attractions. But the benefits of this development haven’t been extensively explored. These include attracting tourists who in turn make contributions to the development of the community. And stimulating the diffusion and commemoration of local culture as well as custom and ceremonies.

I conducted

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