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Just the facts, or more detail? To battle vaccine hesitancy, the messaging has to be just right

By Katie Attwell, Senior Lecturer, University of Western Australia
Jeremy K. Ward, Chargé de recherche, Inserm
Sian Tomkinson, Media and Communication Scholar, University of Western Australia
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We analysed the public communication strategies that Australia and France used to promote childhood immunisation. There are lessons to be learned for the government's current COVID vaccine campaign.


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