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Director / Editor: Victor Teboul, Ph.D.
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Should politicians showcase their own vaccinations to convince the rest of us?

By Fabienne Martin-Juchat, Professeure en sciences de l'Information et de la communication, Université Grenoble Alpes (UGA)
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Using the physical representation of a public figure to provoke an emotional response and encourage a certain action is a well-known strategy. Can it work for the COVID-19 vaccine?


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