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Why we’re more likely to follow COVID-19 rules when our families and friends do

By Bahar Tunçgenç, Research fellow, School of Psychology, University of Nottingham
Martha Newson, Cognitive Anthropologist, University of Kent
Ophelia Deroy, Chair Professor, Ludwig Maximilian University of Munich
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As COVID-19 cases and deaths continue to rise and vaccine uptake emerges as a critical way out of lockdown, pressure to get more people to obey the guidelines becomes ever more urgent.

Campaigns and leaders’

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