How anti-vax memes replicate through satire and irony

By Jan Buts, Postdoctoral Research Fellow, Translation Studies, Trinity College Dublin

For most of us, memes are the harmless fodder of an “extremely online” internet culture, floating benignly between different social media platforms — and, on the whole, making us laugh. But in the shadier corners of the internet, like on the forum 4chan, memes can quickly mutate from jokes into more ambiguous, shocking and potentially harmful viral content.

That’s especially true of memes that call into question the efficacy and safety of vaccines — often termed “anti-vax” content.…

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