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Mastercard to Drop Its Name From Logo

What's in a name? For MasterCard, not enough to keep it in the logo. The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years. Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials. "A picture communicates better than words," said Allen Adamson, co-founder of the marketing strategy firm Metaforce....

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