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Director / Editor: Victor Teboul, Ph.D.
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Ikea Moving Into City Centers to Adapt to Consumer Changes

An airport worker drops by Warsaw's newest Ikea store during her lunch break to finish up plans for a home refurbishment. Around her, people drift in and out of the shop, placing small houseware items in big yellow bags as cafe tables fill up with people just stopping in for lunch. The store is not one of Ikea's out-of-the-way, maze-like warehouses that require a car to visit, but a shop like any other in a city center shopping mall. The Swedish retailing giant plans to open 30...


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