Swiss Jeweler Commitment to “Ethical Sourcing” a Mixed Bag

Expand A Chopard jewelry store in Place Vendôme in Paris, France, July 2011. © 2011 Marc Piasecki/Getty Images The Swiss luxury jeweler Chopard announced today that beginning in July, it will use “100% ethical gold” in its jewelry and watches. Its announcement is welcome, but may also be misleading. Chopard has more than 100 stores worldwide, with an annual revenue topping US$800 million. When Human Rights Watch assessed the company for a recent report on the jewelry industry, it stood out for its efforts to support responsible mining in the artisanal sector. Over a period of several years,…

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