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Director / Editor: Victor Teboul, Ph.D.
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Au Revoir, Baguette! France Goes Mad for Le Burger

For the first time in history, hamburger sales in France have soared higher than the classic baguette jambon-beurre sandwich as French diners surrender to the American fast-food favourite. Burgers were on the menu at 85 percent of restaurants in France last year with a whopping 1.5 billion units sold, according to a study by Paris-based restaurant consultants Gira Conseil. More worryingly still for the defenders of French cuisine, just 30 percent of the burgers were sold in fast food...


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