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Digital ads, Social Media Hide Political Campaign Messaging

The main events in a political campaign used to happen in the open: a debate, the release of a major TV ad or a public event where candidates tried to earn a spot on the evening news or the next day's front page. That was before the explosion of Facebook, Twitter and YouTube as political platforms. Now some of a campaign's most pivotal efforts happen in the often-murky world of social media, where ads can be targeted to ever-narrower slices of the electorate and run continuously...

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