By Jonatan Sodergren, Lecturer in Marketing, Bristol University Business School, University of Bristol
Brewing giant Heineken’s advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation. By temporarily altering signs and renaming stops to things like Oxf0.0rd Circus and Waterl0.0, the 0.0 brand placed itself inside one of the UK’s most recognisable public institutions.
The Heineken stunt reflects a wider return of offline brand “activations” – when marketers look for the type of presence that can’t be scrolled past in crowded digital environments.…
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By James Cheshire, Professor of Geographic Information and Cartography, UCL
The late 1940s and early 1950s were a golden age for polar mapmaking in the US. Major magazines such as Time, Life and Fortune commissioned a generation of famous cartographers – who had come of age in the second world war – to explain the new geopolitics to a mass audience that was highly engaged after the catastrophic…
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By Laura O'Flanagan, PhD Candidate, School of English, Dublin City University
Framing the Keane-McCarthy spat as an intimate power struggle keeps the film from slipping into nostalgia or easy hero worship.
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By Adam Taylor, Professor of Anatomy, Lancaster University
You’re relaxing on the sofa when suddenly your eyelid starts twitching. Or perhaps it’s a muscle in your arm, your leg, or your foot that begins to spasm – sometimes for a few seconds, sometimes for hours or even days. It’s an unsettling sensation that affects about 70% of people at some point in their lives.
Muscle twitches fall into two main types. There’s myoclonus, where a whole muscle or group of muscles twitch or spasm. Then there’s fasciculation,…
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By Adam Taylor, Professor of Anatomy, Lancaster University
For some women, pregnancy is a time of profound loss. Not all pregnancies progress as expected. One serious complication is ectopic pregnancy, a condition in which a fertilised egg implants somewhere other than the uterus.
The uterus is the only organ designed to stretch, supply blood and safely support a developing pregnancy. When implantation occurs elsewhere, the pregnancy cannot develop normally and poses significant risks to the mother.
In a very small number of cases, implantation…
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By Nigel Newton, Lecturer in Education, Cardiff Metropolitan University
You can probably remember at least one education choice you regret. You don’t have to be lazy or naive to pick the wrong subject, just lacking in information about what you will actually have to study on the course.
In England, this problem is concentrated at age 16. Young people are expected to choose a small…
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By Human Rights Watch
Click to expand Image Trans and non-binary activists march in the streets of Mexico City, Mexico, on March 31, 2025 to mark the International Transgender Day of Visibility. © 2025 Gerardo Vieyra/NurPhoto via AP (Washington DC) – The Trump administration has issued sweeping new rules that use foreign aid as a cudgel to force recipients to abandon work on reproductive rights, transgender rights, and diversity initiatives, Human Rights Watch said today. The rules, set to take effect in 30 days, will undermine important work to uphold the rights of vulnerable people all over the world.“The…
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By Paige dePolo, Lecturer in Vertebrate Biology, Research Centre in Evolutionary Anthropology and Palaeoecology, Liverpool John Moores University
Dinosaur footprints are not perfect snapshots of the feet that made them. AI techniques from photon science can help identify their owner.
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By David Hastings Dunn, Professor of International Politics in the Department of Political Science and International Studies, University of Birmingham
One year into Donald Trump’s second term it is clear that US foreign policy has taken a radical turn from anything seen in the previous 80 years. After the second world war, a system of treaties and alliances saw the US commit to upholding international institutions, rules and laws, as well as promote global prosperity through free trade and market access.
But these things are all antithetical to Trump’s foreign policy vision. Trump appears committed to the abandonment of this longstanding foreign policy…
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By Anna Snaith, Professor of Twentieth-Century Literature, King's College London
Noise first became a public health issue in interwar Britain – called the ‘age of noise’ by dystopian author Aldous Huxley.
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