Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Supermarket facial recognition failure: why automated systems must put the human factor first

By Mark Rickerby, Lecturer, School of Product Design, University of Canterbury

The Rotorua woman wrongly identified by a supermarket facial recognition system says ethnicity was a ‘huge factor’. Her case shows why human-centered design is needed to avoid misuse, bias and harm.

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