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Mode et cinéma : comédie romantique ou mariage de convenance ?

(French version only)

By Stoyan V. Sgourev, Professor of Management, EM Normandie

Après Kering, LVMH investit dans la production cinématographique. Quelle stratégie poursuivent les groupes de luxe ? Quel impact pourrait avoir cette diversification sur l’avenir du cinéma ?

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