‘To truly forget life for a while – a reprieve and a reward’: why Australians love going to the cinema

By Ruari Elkington, Senior Lecturer in Creative Industries & Chief Investigator at QUT Digital Media Research Centre (DMRC), Queensland University of Technology

Australians have had plenty of time in the last 100 years to work out what they value about cinema-going and why it matters. Head to any cinema and catch the Val Morgan advertising in the pre-show. Take a closer look at the date the company was founded. Not 1984, but 1894. That’s more than 125 years of “Making Messages Memorable” on Australian screens.

We have a deep and abiding love for cinema in this country. Over the last century, the experience of going to the movies has both shifted significantly (

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