Online wellness content: 3 ways to tell evidence-based health information from pseudoscience

By Michelle Cohen, Adjunct Assistant Professor, Department of Family Medicine, Queen's University, Ontario

“I drink borax!” proclaims the smiling TikToker. Holding up a box of the laundry additive, she rhymes off a list of its supposed health benefits: “Balances testosterone and estrogen. It’s a powerhouse anti-inflammatory…. It’s amazing for arthritis, osteoporosis…. And obviously it’s great for your gut health.”

Videos like these prompted health authorities to warn the public about the dangers of ingesting this toxic detergent — and away from such viral messaging that promotes unsubstantiated…

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