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Director / Editor: Victor Teboul, Ph.D.
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Fries, Not Flowers: Fast-Food Chains Try to Lure Valentines

Is that love in the air or french fries? White Castle, KFC and other fast-food restaurants are trying to lure sweethearts for Valentine's Day. It's an attempt to capture a bit of the $3.7 billion that the National Retail Federation expects Americans to spend on a night out for the holiday. Restaurant analyst John Gordon at Pacific Management Consulting Group says it appeals to people who don't want to splurge on a pricier restaurant. And some customers enjoy it...


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