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Director / Editor: Victor Teboul, Ph.D.
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China Online Quiz Craze Lures Prize Seekers, Tech Giants

It seems like a game everyone wins: Some of China's biggest tech companies, looking to hook in new consumers, are using cash prizes to draw millions of contenders to mobile-based online quiz shows. Up to 6 million people at a time log into the free, live games on their smartphones to answer a series of rapid-fire questions in an elimination battle, with those remaining sharing the prize money. Over the weekend, search engine giant Baidu and video game maker NetEase launched their...


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