Director / Editor: Victor Teboul, Ph.D.

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How to Build a Brand: Best Practices From 'Breakthrough' Brands

In business, branding is everything. Establishing a distinctive voice and image is especially important for new startups hoping to differentiate their company from the competition. Branding and marketing experts recently converged at the New York Stock Exchange to discuss just how critical branding is and how certain brands have managed to quickly build customer loyalty despite being the new kids on the block. At the Interbrand Breakthough Brands summit, Alex Lirtsman, founding...

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