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IOC Olympic Channel to Launch at Rio Games’ End

The International Olympic Committee's new television channel will launch officially Aug. 21, the last day of this year's Rio de Janeiro Games, as the organization looks to attract a new generation of fans. The digital platform will look to maintain interest in the Games year-round — especially in the two-year period between summer and winter Olympics — with original programming, live events, news and highlights. "The launch of the Olympic Channel on 21st August is the...

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