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American ‘Sriracha’ Tests Thai Tastebuds

With sales exceeding $80 million annually, Huy Fong Food’s Sriracha brand has made a coastal Thai city a household name in America and propelled an Asian chili sauce to a condiment nearly as ubiquitous as ketchup. Sriracha sauce now flavors numerous other American-made products from popcorn to beer. It is lauded in songs and the sauce has spawned several cookbooks — all the more remarkable considering Huy Fong Foods has never advertised. American made spicy sauce Made with red...

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