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Republican Looks Win GOP Votes for Democrats

Looks matter more than we may want to believe, and elections are no exception. That’s what social scientists are finding in a growing body of research. Carnegie Mellon University social psychologist Christopher Olivola finds that in conservative states, Democrats could pick up votes just by looking more Republican than their rivals. "Ideally, people would not be choosing candidates based on these superficial qualities," Olivola deadpanned. Olivola and colleagues showed...

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