Director / Editor: Victor Teboul, Ph.D.

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You've Come a Long Way, Baby. But It's Still a Man's Game

If you were alive and in America in 1968, you might remember the phrase “You’ve Come A Long Way, Baby.” It was an advertising slogan for a brand of cigarettes, known as Virginia Slims. This collection of television commercials shows how the company framed the product as "tailored for the feminine hand," and, more to the point, as a symbol of women's empowerment. The ad campaign successfully captured the zeitgeist of the United States at that time...

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