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Director / Editor: Victor Teboul, Ph.D.
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Legal Fight Brews Over Sales of Havana Club Rum

Two liquor industry giants are escalating a 20-year fight to secure the rights to sell Havana Club rum in the U.S. when the half-century-old embargo on Cuban goods ends. Bacardi is launching sales nationwide for the Havana Club it produces in Puerto Rico, while competitor Pernod Ricard is expanding the distillery it shares with Cuba's government to prepare for the day when their brand can be sold in the U.S. Both brands hope that the fresh marketing campaigns would help them...


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