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Viral Ad Sparks Outpouring for 'Leftover Women' in China

An emotional advertisement about “leftover women” in China, which has gone viral, has uncovered not only the society’s deep-rooted discrimination against single women, but also the Chinese government’s inaction in tackling gender inequity issues, analysts say. The four-minute-long document-style video, part of Japanese cosmetic giant SK-II’s global campaign to inspire women to change their destiny, has resonated with many unwed Chinese women over the age of 27 as it brings out their fear...

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