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Indian Guru Builds Successful Consumer Goods Business

Bypassing the big supermarkets, Harsh Chopra is browsing through the shelves of a neighborhood store that stocks products of a company launched by a yoga guru. She wants to pick up toiletries and food items like biscuits because she believes they do not contain chemicals. “In my daily life, I prefer natural products, even soap and everything. There are so many shampoos, but I prefer this soap with ‘reetha’ (soap nuts) and all these things,” said Chopra.   The 50-year-old...

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