Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Is Virtual Reality the New Reality for Advertisers?

Advertising is practically inescapable these days, pervading our daily lives, mobile devices and now even virtual reality. With the growing number of virtual reality headsets and apps coming to market, opportunities to experience VR are more readily available, but so too is the potential to experience more advertising. Brands like Oreo, Mountain Dew, Jim Beam, Lufthansa and Marriott have already jumped on the virtual reality bandwagon, creating one-off experiences to engage...

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