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Director / Editor: Victor Teboul, Ph.D.
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Lost in Translation: Wal-Mart Stumbles Hard in Brazil

When Wal-Mart Stores Inc. first expanded into Brazil's Midwestern farm-belt city of Campo Grande seven years ago, the economy was booming and executives were eager to open stores even in sub-prime locations on one-way streets heading out of town. It didn't last. At the end of December, the U.S. retailer closed both of its Maxxi brand cash-and-carry stores in Campo Grande as part of a restructuring that shuttered 60 locations across Brazil, including some Supercenters. Shoppers...


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