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New Bond ‘Spectre’ Is Money Spinner for Sponsors Too

James Bond is back, and companies such as Omega watches, Gillette shavers and Belvedere vodka have paid undisclosed sums for product tie-ins with "Spectre" in sponsorships that one marketing specialist says are cinema's version of the Olympics. Being a sponsor allows companies to show Bond-themed adverts, as both Gillette and Heineken are doing, or to mount lavish drinks parties — featuring Belvedere martinis, as the spirits company plans for Tuesday night to celebrate the...

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