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FIFA Sponsors Concerned About Corruption, But Few Pull Ads

Today, when news of a sports scandal breaks, it becomes a problem for everyone involved, including corporate sponsors and advertisers. They can pay a heavy price for their actions — or inaction. “Sponsors and advertisers really have to react almost immediately when news of a scandal breaks," said Lee Igel, co-director of Sports & Society, a New York University academic program. "Before, in the past, even in the past handful of years, we've been able to see that there can...

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