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Shifting Consumer Tastes Change Fast-Food Industry

Fast-food giants are facing demanding customers who want healthful food that can be tailored to individual tastes. These days, they want something more than just hamburgers and french fries. In the industry's infancy, though, that alone was the perfect combination. Fast food got its start on historic Route 66 in San Bernardino, California, where the McDonald brothers opened a restaurant in 1940. They would later streamline their operation to focus on burgers and fries, sold at...

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