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Marketing Helps Boost Tanzania Tourism, Official Says

A government-led marketing campaign helped boost tourist visits to Tanzania by 4 percent in 2014 despite worries about security in East Africa, the tourism minister said Thursday. Tourism is Tanzania's top foreign-exchange earner and directly employs 500,000 people. Drawn by the country's pristine beaches, safari parks and snow-capped Mount Kilimanjaro, 1.14 million people visited in 2014, up from 1.095 million the previous year. "Tourism currently accounts for 25 percent...

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