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Environmental Group Helps Big Companies to Change Practices

Who has enough clout to get Fortune 500 giants like PepsiCola, Nike, Disney, Ikea and Apple to change their environmental practices? That credit would go to a Boston-based nonprofit with 80 employees and an $11 million budget. Ceres was founded in 1989 after the Exxon Valdez dumped more than 250,000 barrels of oil along a pristine section of Alaska’s coastline. After the spill and clean up cost Exxon Mobil more than $4.3 billion, Ceres decided to speak a language the corporate world...

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