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Experts Say Africa Needs Better PR

Communication professionals from across Africa are resolving to project a positive image of the continent. Experts gathered by the 40-year-old Africa Public Relations Association (APRA) say the Western world mostly focuses on negative issues in Africa, even while there are so many positive things happening in the continent. Bernard Solo, lecturer at the University of Calabar in Nigeria, said Africa's image has been painted by Western media outlets in particular as that of a continent...

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