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Learning at the Laundry: A Smart Marketing Plan

Every Thursday evening, some local college students gather in Silver Spring, Maryland, to help children from lower-income and immigrant families work on their math homework and practice their English. But they’re not meeting at school or the local library. The students are being tutored while surrounded by the swish of washing machines and whirring sounds of dryers at the local coin laundry. The program was devised by business students at Washington Adventist University, after the...

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