Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

African Ad Agencies Emerging as Force in World Market

Western advertising and public relations agencies are increasingly merging with African counterparts to attract international corporate clients looking to break into Africa — considered the last frontier for consumer markets. However, the emphasis is no longer on polishing the reputations of country leaders but in promoting multinational corporations keen to extend their African footprint. Western public relations agents in Africa are often associated with laundering the image of a...


Read complete article

© Voice of America -
Subscribe to Tolerance.ca


Follow us on ...
Facebook Twitter