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In Nigerian Political Campaigns,Clothing Crucial to Candidates

Political campaigns are serious business in Africa’s most populous democracy, and what you wear as a candidate is often as important as what you say. While the Western-style coat-and-tie is standard attire for presidents and prime ministers in many parts of Africa, in a country like Nigeria, with nearly 174 million people and dozens of languages and ethnic groups, wearing traditional garb is key for connecting with voters. In the run-up to Saturday’s national vote, both incumbent...

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