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In Battle for Names, it’s Country Vs. Company

These days, the term ”Amazon” is likely to conjure up thoughts of online shopping and e-books. But before the e-commerce behemoth came along, of course, people thought of “Amazon” as a South American rainforest. So does the name “Amazon” belong to anyone, and if so, whom? The online retailer, or the governments with land touching the rainforest? This dispute has emerged in the digital world, where companies like Amazon are staking claims on the uncharted territory of website names with...

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