Turning 1 in Vietnam, McDonald’s Sees Mixed Performance in Asia

McDonald’s marked its first birthday in Vietnam with a fourth restaurant earlier this month, reflecting a mixed year in Asia even as the company struggles to compete at home in the United States. When the golden arches rose over Vietnam for the first time last year, there was international buzz for the new, long-awaited market, but the excitement was tempered by cultural and demographic challenges. Could consumers afford a value meal that costs as much as four bowls of pho? Would...

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