Director / Editor: Victor Teboul, Ph.D.

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Super Bowl Ads Compete for Eyes on TV, Web

Super Bowl Sunday (Feb. 1) is about more than just the NFL's American football championship and big parties to watch the game. Viewers also tune in for the world famous commercials that send Facebook and Twitter abuzz. With an estimated 113 million domestic viewers, the Super Bowl is the biggest day in American advertising. Increasingly, it’s also one of the busiest days online, with social media exploding over ads that flopped or scored big. “I don’t think Budweiser can tell...

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