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US Seeks More Tourists from China

In one splashy television commercial segment, country music star Rosanne Cash croons about parts of the United States that potential visitors haven't seen in films and probably wouldn't know from popular music. Part of a public-private sector tourism campaign to lure more travelers, the ad was produced by Brand USA, whose CEO, Chris Thompson, calls the effort crucial to supporting a vital sector of the U.S. economy. Worldwide, tourists make more than one billion international...

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