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With High-tech Tools, Farmers Turn Data into Higher Returns

Farmers increasingly rely on technology to reduce their costs and improve their yields and profits. Along with high-tech machinery, farmers are trying out agribusiness services that promise to turn data about their farms into higher returns. The Finfrock farm has about 3,200 hectares of corn and soybeans in central Illinois in the U.S. Midwest. It’s a family operation ― the couple runs it with just their son and one employee. To farm all that land with four people, the Finfrocks use...

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