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Emotional Marketing Improves Handwashing Rates

To get kids and moms to wash their hands, aim for their hearts. That is the lesson from a new study that focused on emotional appeals over hard facts to encourage handwashing, one of the best and most underutilized ways to prevent disease. Diarrheal and and respiratory diseases are the two leading causes of child death worldwide. Research shows that just washing hands with soap and water before eating and after using the bathroom can cut rates of some of these illnesses by a...

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